Best CRM Software For Small Business

Best CRM Software For Small Business
CRM Software For Small Business

The easiest way to keep control of all your customer data is to use CRM software for small businesses.

It can be difficult to decide which, well, is the right CRM software for small businesses for you. Each software offers a different range of functions and has a slightly different focus.

That’s why I compared and tested the 5 best CRM software for small businesses for you.

After my tests, I can say that Zoho CRM is the best CRM software for small businesses. It is easy to use with its visual representation of sales pipelines. In addition, the range of functions is large enough to generate new leads and manage existing ones.

What is CRM Software For Small Businesses?

Today’s economy demands that not only large companies but also small and medium-sized businesses equip themselves with CRM solutions in order to gain or increase their competitiveness in an increasingly international and dynamic market.

Customer Relationship Management (CRM) is software in charge of managing relationships with customers. They are designed with the aim of performing an articulated set of operations for retaining and attracting new consumers. CRM systems stand out as indispensable tools for every company, including SMEs.

In this context, CRM software for SMEs, ie for small and medium-sized companies (with less than 50 employees), can be a valuable tool to cope with the challenges of the market.

In fact, CRM software for small businesses can automate and streamline the management of contacts and customer information, allowing you to monitor customer interactions. 

To achieve this, the platforms store contacts and information about customers (or potential customers) and contacts. CRM tools are designed to help business leaders achieve set goals. The system provides precise information on each customer and lead, for example, details on preferences and consumption habits, as well as preferences and social media.

Marketing-oriented mobile CRMs help the company to use the data obtained and allow the creation of automatic workflows. Features that simplify production processes and increase profitability.


HubSpot is one of the best CRM software for small businesses. The American company even coined the now well-known term “inbound marketing” – HubSpot is based on this philosophy and tries to impart knowledge to its users through courses and free resources.

HubSpot has come a long way since it was founded in 2006 and now has over 3,000 employees around the world. After all, it has a whole range of products and impeccable customer support.

The great thing about HubSpot is that it’s free to get started, and many companies have been fine on the free plan for years without needing an upgrade. You don’t have to pay a penny if you have less than 1 million contacts. Pretty generous, right?


Founded in 2010, Freshworks is a software company that offers its customers a platform that offers software for many different business areas. There are Freshworks solutions such as B. Freshdesk for IT support, Freshservice for customer support, and Freshcaller for call centers.

What makes Freshsales special is that it is software that is very easy to use and implement. Only a few adjustments are required to be able to use the software in your company. Freshworks CRM can be easily adapted to the sales processes in your company.

Zoho CRM

Zoho CRM is a company that has been active in the CRM industry for more than 15 years and offers software for many different business processes. It is used by more than 150,000 companies in over 180 countries.

Zoho CRM offers a cloud-based software solution to manage sales and customer relationships. The special thing about Zoho CRM is that Zoho offers a platform to map many different business processes.

Zoho CRM can easily be used with other Zoho solutions such as B. Use email and collaboration and finance. You can easily combine all of these solutions.


CentralStationCRM was founded in 2010 and is based in Cologne. The software is web-based and also available as a mobile app, but this is currently only available for Android.

The tool includes features such as call logs, lead scoring, list management, project management, segmentation options, marketing automation integration, and to-do lists for organizations.

What we like about CentralStationCRM:

Your data is stored in a high-security data center in Germany and your attachments in Ireland.

The status overview is quite helpful. Here you can see all your recent activities: created tasks and deals, new contacts, sent emails, etc. Small business owners might find it useful to see the activities of all team members at a glance.

Introductory videos and webinars are available in the support area.


No matter whether you are a startup or a multinational corporation, with Salesforce and the respective cloud platforms there is something for everyone in terms of CRM software for small businesses and it can be easily adapted to similar needs.

The aggregation of sales data is one of the greatest strengths that Salesforce can offer with the CRM platforms. With smart functions, clear dashboards, and artificial intelligence, the application “knows” why orders were won or lost and provides information about the most promising customers for the company.

Another advantage is that Salesforce makes countless integrations for business applications available on the AppExchange, the online marketplace for Salesforce integrations. This makes it easier to allow third-party extensions for the platform.


The best CRM software for small businesses. So now it’s up to you to decide which CRM software is best for your business.

The most user-friendly tool for beginners is either HubSpot or Pipedrive. With these solutions, you should have enough features and advanced customization options to fit your needs.

If it is important to work with a German company, CentralStationCRM is a good choice. Even if the CRM does not seem as modern as the international competition, you can be quite sure that data protection is held particularly high here.

If you want a slightly more powerful tool and don’t mind investing a little time to learn how it works, then you should check out Salesforce, although I have to admit I found it quite overwhelming.

Have you tried any of these tools yet? Let us know what your experience was in the comments below.

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